Let’s Understand AI.

AI In Digital Marketing, What is it?? You don’t have to research it here and there, I have your back, With my experience and knowledge I will tell you about AI in digital marketing, first we need to know what artificial intelligence is. If I ask you, your answer might be when some machine or computer can understand some data or patterns and act a bit like a Human (not emotionally though), that’s AI, Which is actually correct. For better understanding, we can talk about some examples in our life that we use in day-to-day life, e.g. voice assistants in our phones who answer our calls, and Netflix, which uses AI to suggest good movies and shows.

 But right now you don’t have much clue about AI in marketing as a rookie. So here is the answers which will end every question you may have in your mind. 

So What’s The Deal With AI in Digital Marketing?

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What’s the deal with AI in digital marketing?  Lots of marketers have already added AI in their marketing work and They are 2 steps ahead of you if you are not using it. 

You know If we don’t keep ourselves updated, we end up falling behind as time moves on. Now Its time for you to go Digital with AI. Okay so let’s talk about it what’s it? when we use AI  to enhance our marketing strategies, refine processes, and improve our customer’s experience. That is referred to as AI in marketing.

 As said earlier AI follows patterns and data to understand the user’s behavior So if we say that AI has a plentiful amount of data that would be an obvious thing. it uses this data to recognize customer behavior, digitalize repetitive tasks, and personalize marketing strategies.

Enhance Marketing Strategies With The Power Of AI :

We understood, what is AI in digital marketing, now we gotta know how you can enhance your Marketing strategies with the power of AI. So there you go :

1. AI Personalization In Marketing
2. AI Predictive Analytics
3. AI Automated content creation

AI Personalization In Marketing :

AI gathers data from multiple sources, like Web activity, purchase history, social media behavior, etc, it analyzes patterns to personalize customers’ experience, you can add AI in digital marketing to personalize the user experience on your website and the more personalized experience you provide your customer the more sale/ traffic it will generate.

AI Predictive Analytics :

Imagine if you could know exactly what your customers want before they even do. Sounds like magic, right? Well, that’s exactly what AI in digital marketing predictive analytics does! It helps businesses understand people better, predict trends, and make smarter decisions—all without the guesswork.

AI Automated Content Creation :

Ever had those days when your brain just won’t cooperate? AI can throw topic ideas, blog outlines, and trending keywords your way so you don’t waste hours overthinking. you can simply add AI in digital marketing so it can cooperate with you without any tantrums.

What Key Tools We Can Utilize In Digital Marketing?

Now you have an idea about the role of AI in digital marketing but you don’t know about what type of AI tools you should use in marketing. Now you gotta stop with traditional marketing, The tools I will tell you will change your hard work into smart work. 

With time You will be able to see the results. So here you go:

1. CHATBOTS
2. MICROSOFT CLARITY
3. COMPOSE AI
4. TRYATRIA
5. SHADOW AI

CHATBOTS:

 First, let’s talk about chatbots. If you need conversions on your website, then I think there’s nothing better than chatbots for marketing. AI in digital marketing can keep interacting with your customers and at the same time, you can collect the valuable data of your customers.

MICROSOFT CLARITY:

 This tool is completely free, with this tool you can perform lots of activities. Like If you want to see where a user goes and what they explore when they visit your site, you can check the whole screen recording of their activities at your website. With this AI tool, you recognize some patterns and optimize your website’s pages which customers explore the most. You can check the insight of your website which will help you to boost your website by optimizing it. AI in digital marketing will be your bestie who spills the most interesting Tea.

COMPOSE AI:

Research shows that 40% of marketers end up wasting a lot of time replying to emails, writing copy, or creating ad copy. But you can save that time by just adding this tool. This is a free Chrome extension that you can add. This AI tool understands your writing patterns, such as how you reply to emails, and then uses those patterns to craft replies for you. And it just does not help you in crafting mail it also helps you with copywriting. As I said, it understands your writing patterns, so you can even use it to create your copywriting content. So this AI in digital marketing is like your personal content writer.

TRYATRIA:

So let me tell you if you want to peek into your competitor’s Ads or want to know what type of ADS are running in the market, this AI in digital marketing works like a beast. This tool is not some random AI ads spying tool, it’s very efficient cuz the AI is very effectively integrated into this tool. If you want to do anything related to advertising. This is the best tool out there. 

Shadowing.AI:

Our last tool is Shadowing.AI, So if you want to crack the interview as a rookie then you won’t find any better tool than this because with this Tool you can perform video mock-up interviews, and To be very honest this Tool asks you very genuine questions which will prepare you for your interviews. Here you can also find different industries mock interviews, This tool will just not help you sharpen your communication skills, It will make you professionally more confident. You can say AI in Digital Marketing is an Asset.

So, Is AI In Marketing Asset Or Liability?

Now you have understood what is it, and how you can use it. It’s time for us to think about is AI in Digital Marketing asset to us or a liability. When a good thing comes it always comes with a Price. Can we neglect its drawbacks? No!! so it’s important for us to understand both merits and demerits so we can use it in a skillful way, it only maximizes its use in the right way.

 AI In Marketing As An Asset.

FASTER AND TIME SAVING:

AI in digital marketing is saving time, In marketing, we have lots of jobs to perform but AI with its technology is helping us to save time, As previously said marketers waste their time by doing some patterned tasks but AI is helping us to do that task in just a few minutes, so that we can save our time. And we all know the value of time. 

ENHANCING CUSTOMER EXPERIENCE:

AI in Digital Marketing is not just making work faster is also increasing the customer’s experience, which is making the marketing strategies much smoother. The customer’s experience is directly proportional to the sales/traffic/lead for marketing.

DATA INSIGHTS:

With the help of AI, You are eligible to check the insight of our customers, once we understand the customer insight and data we can optimize our marketing according to our customers, This AI in Marketing will directly serve us to increase Customer satisfaction.

 AI In Marketing As A Liability.

COPYRIGHT DISPUTES:

 For AI in digital marketing, this case is so crucial. You know when we search for something on AI, it provides the answer in seconds but where is the data coming from? The data AI has, it’s from different platforms, and AI applies its general knowledge and provides the results, you might take that content from AI and you might post it but other parties may claim to own the rights to the same piece of content because its AI-generated which come from some other platform So it will cause the disputes.

CONFIDENTIALITY:

When you use any AI you give access of your data to the AI, AI uses your data which disrupts your privacy, As a User you might want your information to be kept confidential. but while using AI In Digital marketing you share your confidentiality. It’s a drawback, your confidentiality/privacy should matter, and if your private information is handed to a person who can use it against you. it will cause problems. So that is how it’s a drawback.

LIMITED HUMAN CREATIVITY:

 AI uses the same knowledge that has been fed them, AI works on repetitive data and patterns that it can use, and apply its general knowledge but it wouldn’t be as creative as the human brain. but it can use data all it wants but creativity is required it comes with the human brain. 

CONCLUSION:

So In this blog, I talked about the information as a rookie you needed, we started to understand AI then we began to understand the Role of AI in digital marketing, and as a marketer, I strongly believe that AI is a necessity in today world, in this so rapid-paced- world we need to stay updated so we don’t fall behind with the time and AI will be the future, The tools I provided will help your work make easy. You have to maintain the pace with AI but it’s not like you just depend on AI for everything. Taking help and using your creativity will make you invincible in digital marketing.